linkedin for wedding and event professionals

LinkedIn is an excellent resource for networking and learning about trends, tips and buzz in your industry.  The wedding and events industry is an ever changing one and LinkedIn is an effective tool to help you keep up.

If you haven’t become a member of LinkedIn or not really sure how to use it, I’d suggest you pick up an online download of a recent class done by The Busy Girls – LinkedIn Crash Course.

If you are a member of LinkedIn, the best way to stay connected with like-minded, industry colleagues is using groups.

Some of the largest and best groups to join on LinkedIn for the wedding and event industry are:

Northern New Jersey Wedding and Event Professionals – Wedding and Event Professionals that live or service Northern New Jersey.

BizBash – A group of event professionals who are interested in sharing contacts, best practices, ideas, and resources with the help of BizBash, the leading information and idea source for event professionals in print, online, and in person.

ISES: International Special Event Society – The International Special Events Society is comprised of over 7,200 professionals in over 35 countries representing a wide variety of vocations within the special events industry.

AllBeautyReviews – Professionals across the live event industry including trade shows and conferences, special events, event marketing, event design, event production, meeting planners and more.

EPIC Network – A group for wedding and event professionals all over the world looking to network, learn, and grow as well as support one another! Be sure to join this one! 

Update – Facebook Questions

Every week, we ask members of our Facebook group questions relevant to business and the wedding/events industry.

This week we asked:  In the wedding business there are so many places to advertise. What paid advertising outlets have you seen actual success with? If you don’t want to name names, you can give us a general idea.

In case you missed it, here are some of the answers:

Tonia Arsenault Adleta Wedding wire, hands down.

Kelly Hunt Local trade shows and local phone books. The area I live in is still very old school. :)

B Wilson Mua I actually dropped all my other advertising once I starting using Google. I get tons more traffic to my site I am very happy with the result.

Necoh Brewington-Mitchell The Knot

Christy Toney The Knot is a must… Depending on the time of year, you will get tons of views and inquiries here. Wed Alert and GetMarried I will say helped my Google rankings, but direct traffic from those sites, nope.

Deirdre Ryanphotography So far I have non(my marketing funds are none at the moment) BUT I am interested in knowing what’s the best out there…. i guess i need to find some good cameras for youtube.

Christy Toney I must point out the power of a blog… I would say if mktg funds are low, create a blog and nurture it like you would a delicate plant. Make sure you title your posts with well searched tags for your topic and they become little calling cards that come up in searches month after month, year after year… Your site will come up in both web and image searches. Exceptional content is the least expensive marketing plan you can implement.

Ruthie Turner I’ve done a few bridal shows, no returns. Did some advertising with Get Married – no returns. Just started advertising with WeddingWire in August, we’ll see how that goes. This is an area where I’m struggling myself.

Sandy Podborny You’re welcome Ruthie Turner. And Christy is right (Hi Christy Toney! Don’t worry about numbers…just put up some interesting, relevant information consistently and they will come. And sticking in a little blurb every once in awhile about you, maybe what your are actually doing as a person trying to run a business, or your life around the business, whatever, can make for interesting reading.

What do you think is the most successful advertising channel for you?  

Let us know below or in our Facebook group! 

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Just An Updates

During The EPIC Summit, you’ll discover all our special guests’ biggest secrets on how to ramp up to a successful and thriving business, having clients find you and wanting to work with YOU only and getting to a place where the press and media find and want to interview you.

This event is not a big pitch-fest disguised as content.  You will receive ACTION FILLED ITEMS to take home and apply to your business IMMEDIATELY.  We feel strongly about giving you NO FLUFF, no “Well, if you want to learn more, you must purchase my DVD/coaching program/book” – none of that. rival-kingdoms-update

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Your tuition to The EPIC Summit is an investment in the future of your business. Tuition includes a day of education you can truly find nowhere else. You will leave EPIC with actionable ideas to improve your event business and your life! Your in-person tuition also includes: A fabulous and fun welcome party the evening before the summit, lavish breakfast, plated sit down lunch, gala cocktail reception, as well as many surprises throughout the event. To Register, click one of the buttons below. If you have a discount code, please enter it by clicking DISCOUNT CODE.



The In-Person Experience PLUS . . .

Hotel Stay One night, on 3/29/12
Welcome Soiree & Mini Headshot SessionGet Intimate!
PR Coaching Call w/ Neptune Communications
Social Media Management One month, a $150 value


  • Education: Keynote presentation, all breakout classes and invaluable networking with business and Event celebrities and notables.
  • All Meals: Breakfast, Plated Lunch, Gala Cocktail Dinner Reception w/ Open Bar PLUS surprise gourmet treats throughout the day.
  • Fabulous Decor: Plus, a chance to win some amazing prizes, and lots of high end gifts for in-person attendees only.
  • Playback: All educational classes and keynote will be provided in Playback format, so no need to take notes during this amazing day!
  • VIP The VIP EPIC Experience includes everything at the Summit PLUS the following business services: One month social media management ($150 value), half hour PR coaching call with Neptune Communications ($75 value), mini headshot session and exclusive intimate welcome soiree with our faculty on March, 29, 2012. Also includes a one night hotel stay on March 29, 2012.

Whose Talking Part 1

Every week, we ask members of our Facebook group questions relevant to business and the wedding/events industry.

This week we asked:  What do you think were the 3 biggest lessons you’ve learned since starting your business? 

In case you missed it, here are some of the answers:

Michelle Ifill ‎1. Know knowledge about your business and area you are working in 2. stay professional 3. always have great customer service

Andrea Parkins ‎1. Value your time and make others value it too. 2. Do not expect much from those who know you the best. 3. Referrals and good customer service are key.

Rob TheDeejay Bass Not to crawl under my table and stay there when I make a mistake and I am embarrassed and really ready to shoot myself in the face. I also listen to mmpodcast on a daily.

MarriedbyErica Nash Since starting my business, I’ve learned the following- 1.) Not everyone will like you or want you and that’s ok. They still will referral you if you are likeable enough! 2.) My value in myself is worth all the clients in the world. It’s ok to say no. 3.) If you’re not having fun and doing what you love, walk away.

Carmine Matlock So many lessons learned, it’s hard to bring it down to 3. So I will
#1. If you are as talented as you are, your appearance and presentation should match.
#2. Learn how to adapt to many different situations and keep your cool when stuff isn’t going right.
#3. Invest in backup equipment

Karina Alvela ‎1) Be careful & don’t trust many. 2) Get everything in writing. 3) Outsource what you aren’t an expert in, like our friends Dapper beard who we outsource to for best beard trimmer

Marni Gold ‎1. never stop learning. 2. delegate and outsource, it will save your sanity. 3. Know what you are good at.

Kelly Hunt ‎1. Stay true to yourself or people will know you are fake. 2. It is OK to answer questions with “I don’t know, let me get back to you” and then follow up with the right answer. 3. Smile even if you don’t feel like it, it will make your day and everyone else’s day better.

Dorinda Duclos How important it is to keep learning. Never believe you have all the answers. It’s not as easy as you think it is.

Patricia Lorusso Warrington Patience

Tony Giresi To repeat myself 100 times because clients dont seem to understand it the first time lol

Sarah Salcedo Patience, perseverance and determination.

Damon Dietz ‎1. It’s not what you know… It’s who you know.
2. Focus on your strengths, hire and delegate for tasks that are not your strengths.
3. You will only get out of your business as much as you put in it.

Inku Yo Be nice, but also be firm. It’s not what you say, it’s how you say it. Value your time and your knowledge. Don’t do something for the sake of just doing something – it must help move your business forward. Plant seeds wherever you go. Meet lots of people because you never know who you’re eating lunch next to. Never assume how much a client can or can’t afford.

Yvette Sencion ‎1- Everything must be in writing 2- Mistakes are learning experiences 3- Time is the most precious gift and it must be used wisely

Dharmi Shah Hmmm 3. I’ve learned sooo much about business, relationships, and trust…1. Everything should be contracted and signed 2. Dont let others bring you down, because they will try and 3. Becareful who you trust with what is important to you in your business.

Rachael Harrison Lukas I have learned 1. how to be more assertive and believe in myself, 2. that mistakes will happen and should so that you can learn and grow and 3. more organizing and time management skills knowing how important meeting a dead lines is and being prepared for appointments.

Early bird pricing for one day only: september 30th

For just 24 hours you can save 40% on tuition to the educational event of the year for wedding and event professionals. Real education to help start, grow and expand your business. The savings ends at midnight tonight. Register now.

I addition to the HUGE SAVINGS of $200 TODAY on in person attendance you can also save $150 on the ONLINE Experience. For those of you unable to make it to New Jersey on March 30, 2012 you can attend ONLINE from anywhere in the world.

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