For some time now, the wedding and event industry has been changing. Years ago, the special event industry followed a strict model: Vendors advertised, paid referral fees, and got clients. This of course still happens today but now, with the advent of social media, the internet, television etc., information is so much more readily available to consumers in general and specifically to Brides planning their weddings or those planning a party, whether it be social or corporate in nature.
How does this affect the vendors? How do those who provide services to these savvy consumers stay ahead of the curve?
Think if it like you are on a hike. Not just any hike but the hike of your life! You are climbing Mount Business and you have to make it to the top to really succeed, right?
So, what happened to it being ‘all about the climb’? Isn’t it the journey that is the important thing? Sure the journey is important but if you don’t get anywhere, your business is stagnant and eventually will lose money or slide back down that hill.
Who do you want to be? A clinger? A Climber? Or the person who makes it to the top?
More in part 2!
In the meantime, be sure to purchase your tickets for The EPIC Summit! We’ve extended the current discount untill October 30th. Attend the In-person experience for just $350 (regular price $500) or the online experience for just $225 (regular price $350)!!
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